Kirk McKoy / Los Angeles Times

Jacquie Aiche jewelry
Kirk McKoy / Los Angeles Times
Aiche's first retail accounts were Madison, Traffic and Curve in L.A., and now she sells to stores worldwide, including Saks Fifth Avenue and Shopbop.com, which stocks Aiche's fine jewelry as well as her lower-priced JA line. "Jacquie isn't only on-trend, she's a trend leader," says Stephanie Nelson, accessories buyer for Shopbop.com.

In addition to the body chain, another greatest hit has been the finger bracelet, which is a bracelet connected to a ring by a tiny chain that drapes across the top of the hand. The client who made it go viral? Rihanna again. The pop star is a regular at Aiche's showroom, stopping by as recently as April 20, and when she posts photos of herself online wearing the jewelry, Aiche can see the results translate into sales at her JacquieAiche.com store. "It's instant," the designer says.


Aiche has become hip to the power of social media to sell even the most expensive jewelry. Her Instagram account has just shy of 100,000 followers. She posts photos of new pieces with the hashtag #JATribe. And fans post photos modeling their latest purchases. "We've had $15,000 sales off of a Facebook post," she says. "Not often, but it does happen."

Recently, Aiche has begun expanding her peace-and-love vision from jewelry to accessories and apparel, creating exotic leather bags and jackets with eye of Horus, pyramid and marijuana leaf motifs that are available at Roseark and through her showroom. She's even selling metallic gold temporary tattoos designed to look like all her bestselling jewelry styles.

Clearly, Aiche has her eye on creating a lifestyle brand.

"We started out doing a lot of it just for fun," she says. "We were going to Paris to sell the collection, and I wanted all my girls to have leather jackets like a girl gang, a positive girl gang. People were stopping us everywhere asking about them."

"We made some lighters for fun, and I started thinking about how we could do beach towels and lamps and furniture," she says. "When I walk around the office and everything is running smoothly, I know it's time to kick things up a notch."

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