Lingerie brand Ultimo is setting up shop

Lingerie brand Ultimo is setting up shop for the first time, marking brand new territory for the retailer.

The lingerie brand opens a concession section in Glasgow's House of Fraser today, allowing shoppers to be fitted and try different shapes, colours and styles before purchasing in the Ultimo 'store within a store'.

Glamorous founder Michelle Mone OBE attended the launch in the department store last night joined by a host of local celebrities and guests to celebrate her company's new move.

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Michelle Mone OBE attended the launch of Ultimo's first concession store in Glasgow on Thursday night

Michelle Mone OBE attended the launch of Ultimo's first concession store in Glasgow on Thursday night
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She said: ''We are delighted to launch Ultimo in one of the most prestigious department stores in Glasgow.

'We have carefully selected a collection of Ultimo lingerie that we're confident will appeal to House of Fraser customers and we can't wait to welcome shoppers into store.

'This is the very first store of 12, so it's a real milestone moment for Ultimo - and extra special for me being in my home town of Glasgow.' 

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